Purely Alberta
Even if you don’t recognise the name, you will have seen the breathtaking landscapes. The spectacular turquoise lakes. The majestic rugged peaks. The sprawling evergreen forests. Alberta is the picture of Canada most visitors have in mind, even if they have never been to the country before.
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​Canada’s fourth largest province, the scenery of Alberta captivates visitors, offering everything from world-class adventures in the Rocky Mountains to wildlife spotting in the vast national parks of Banff and Jasper and marvelling at the towering glaciers along the Icefields Parkway, consistently voted as one of the world’s top drives.
Beyond its natural wonders, travellers will find modern vibrant cities such as Calgary and Edmonton, a deep Western heritage and Indigenous tourism experiences that offer a unique opportunity to understand and connect with the land’s cultural roots.
Whether you are watching the mesmerising Northern Lights dancing over the night sky, taking in the otherworldly formations of the Badlands where dinosaurs used to roam or wandering the streets of the charming mountain towns, the beauty of Alberta will stay with you long after you return home.
A four
season destination
Driving Alberta’s Icefields Parkway feels like stepping into a postcard. Stretching 145 miles between Banff and Jasper, it is one of the most iconic road trips in the world, offering breathtaking views of Alberta’s pristine wilderness.
Winding through the heart of the Canadian Rockies, the route is dotted with majestic snow-capped peaks, emerald lakes, cascading waterfalls and more than 100 glaciers.
With roadside viewpoints inviting you to pause and soak in the scenery, abundant wildlife that will have you peering around at every turn and exhilarating tours and activities along the way, the Icefields Parkway is a must-experience journey filled with memorable moments mile after mile.
Alberta’s four-season appeal makes it a unique destination offering unforgettable experiences all year long.
In spring and summer, Alberta comes alive with vibrant wildflowers, hiking trails through mesmerising scenery, crystal-clear lakes and buzzing patios in Calgary and Edmonton. Autumn is an ideal time for wildlife watching and golden foliage, creating picture-perfect backgrounds for scenic drives. Winter transforms Alberta into a snowy wonderland, renowned for world-class skiing, snowboarding and cosy sleigh rides.
Whether you are chasing Northern Lights under the crisp winter skies or exploring the lush valleys in the warmer months, every season brings something special in Alberta.
The iconic Icefields Parkway
road trip
Activities & Experiences
Alberta captivates with its endless outdoor adventures and cultural treasures. In summer, hike or cycle through scenic trails and explore pristine lakes by canoe or kayak. In winter, enjoy world-class skiing and fun activities such as dog sledding and ice climbing. Wildlife enthusiasts can spot grizzly bears, moose and golden eagles; history buffs will want to explore Indigenous culture and dinosaur fossils; fans of the Old West can saddle up for ranch experiences; and foodies will love the local markets, cooking classes and craft drinks scene. Cap it all with a night under Alberta’s starry skies and marvel at the spectacle of the dancing Northern Lights.
Indigenous Cultures
Gain a deeper understanding of how the people and the land are intertwined
You will find historic sites and sacred landmarks across the province where you can experience Indigenous cultures firsthand, such as the impressive Blackfoot Crossing Historical Park and the UNESCO World Heritage Sites of Head-Smashed-In Buffalo Jump and Writing-on-Stone Provincial Park. At Métis Crossing you can follow interpreters through a traditional harvesting camp or paddle down a river just like the fur traders did, while at the Painted Warriors Ranch you will learn outdoor skills like animal tracking.
From the majestic Rockies to the sweeping plains, Alberta holds the stories of First Nations, Métis, and Inuit peoples who have lived in this land for thousands of years. Engaging with these communities offers a unique lens into their living traditions, fostering a deeper appreciation for Alberta’s cultural heritage.
Whether you choose to take a nature or medicine walk, sample traditional foods, learn about time-honoured practices or spend the night at a tipi, these experiences showcase the land in a new light, offering a remarkable opportunity to enrich your journey and engage with Alberta’s Indigenous cultures.
Air Canada offers daily non-stop flights from London Heathrow to Calgary. You can enjoy a comfortable journey with options for Economy Class, Premium Economy and Air Canada Signature Class on these flights.
WestJet also offers direct flights from London Gatwick to Calgary. They provide a comfortable and affordable travel experience, with options for Economy and Premium Economy Class.
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The flying time from London to Calgary is just over 9 hours.
Flights to Alberta
